Woes of media IT

I'm currently having doubts abt the media sector in which I currently operate. I suspect it stems from a deep rooted aspiration to be a software engineer at a proper IT company.

I'm a web developer, altho it may sound very hip in this dot com era we live in, the sector I serve is anything but hip.

Its not that web technologies suck, they can be pretty powerful, but media companies rarely care for the development of the computing art.

So unless u want to jump to to biz side of things, your career is gonna vegetate.

I better jump while I'm still able to..
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